Kalson Kalu Kalson Kalu

Mars.
Mars.
Mars.
Mars.
Spreading humor through Sound.
Overview
Identity
Product
Communication
Digital

A selection of visual frames united by a concept of a journey, future, and the quest for something beyond.

overview.
Project Mars is a depiction of a TV Series that shows the beginning of human civilization outside Earth, starting with Mars. The journey to the 4th planet, shown in stills, shows how technology is developing at light speeds to navigate and survive through space.
Services.
Visual Design + Storyboard + Styleframes + Motion Graphics + Digital Marketing + Video-Marketing Collacteral + Content Strategy

Exploring a new beginning to beyond.

ENTERTAINMENT + Motion
Challenge.

The world's population is growing beyond technology at an alarming rate. As the number continue to grow, it is critical that we overlook old strategies to keep the Earth's integrity intact. The opportunity to change the future is finally upon us and the key is Mars.

Approach.

I set out to craft a digital narrative that shows what procedures and drama that can take place if were to look for new home beyond the planet. This highlights a vision that would be engaging through emotion when explored using deliverables that can be put forward towards production.

Research Approach.
Learn.
From proper analysis with goals for the consumers and sustainability in the brand appeal for beyond.
Research.
To build on this generations need for harnessing a better future by engaging in exploration research.
Evaluate.
Creating an exterior and interior design sympathetic to Mars travel with usability testing.

Brand design.

More than just a show, this is an introduction of a creative development of a brand that depicts what's next for the coming decades. Not only showing the experience of getting to Mars, but also the accommodations that must be made to make this planet inhabitable. This planet was thought to be isolated and lonely with no resources at one time.

01
The Direction.

The sophisticated and sleek design reflects the exciting future Mars can be for humans and the steps to begin a new era of exploration.

authentic
animating
unique
fresh
adventurous
inspring
Well-Being
Excursions
Research
Destinations
02
The idea.
The new generation is the main focus. With the help of many, we will create an environment and more emphasis on sustainability in a new world. Each astronaut would perform a series of solutions for 8 months
03
Brand Identity
Always in search of identity. Focusing on letterforms tha focus on simplicity and universal understanding. Project Mars interprets a future using creativity and artistic approach. Going through 100 of fonts, the font choice fell on Lato for it's range to convey the core of the brand.
A look defined by color, scale, proportion and motion. Emphasizing the open change of the initiative.
crimson
orangered
chocolate
darkslategray
Effra
Oswald
01
Print.
Bold, never-stopping and repeating seems to be the obvious. The answer lies in the strategy of keeping it obscure, but be willing to make points that evolve. A brand that displays thinking dynamically and connecting with people to bring plans to life.
01
Product.
Project Mars offers a unique approach to harnessing the future generations potential towards discovery and preserving renewable resources. So a collection of frames were created to execute a visual style charge with suspense and curosity.
02
The Styleframes
01
Start by introducing the title while showing liftoff to a view of Earth in space.
02
Astronaut's hand is shown clicking on panels to activate a sequence while they observe Mars in space.
03
Cut to the first astronaut exploring the planet. Shown from multiple angles.
04
Following a overview of the planet's surface to create an isolating and eerie feel.
05
We come to a pause of a view of thick fog that is suddenly pushed away by an unidentifiable object.
06
Camera zooms out beyond the whole planet, revealing the name of the show.
Drag to explore
Poster Series
the challenge.

Mars Odyssey.

The world's population is growing beyond technology at an alarming rate. The opportunity to change the future is finally upon us and the key is Mars.

the solution.

next in Future.

Project Mars offers a unique approach to harnessing the future generations potential towards discovery and preserving renewable resources.

the conception.

The story Begins.

More than just a destination, this is an introduction to coming decades not only showing the experience of getting to Mars, but also the accommodations that must be made to make this planet inhabitable. This planet was thought to be isolated and lonely with no resources at one time. Only to to figure out a new level existence of life and new evolvement.

Next Project
Vineboard