Kalson Kalu Kalson Kalu
vineboard.
Introducing a collection of funny sounds that live up to the moment inspiring us to laugh.
overview.
sERVICES.
Spreading humor through sound
TECHNOLOGY + SOFTWARE
Vine was the legendary app which gave more fuel to the social media crazy, but why did it fail after a few years of dominance. I credit it to problem in these: readability, customizability, and findability. Of course they were other issue as well, but I decided to focus purely on the application.
After weeks of research, I decided to make an app that redefined their brand, evolved it, and had a more unique personality. To design a concept that spoke to people through enjoyment while reaching masses and not being limited by the "Short-Form Content" phenomena the original created.
UX Strategy.
Gathering information about application goals, limitations, potential users, and resources was done for the project introduction. I dove deep into user research, collected data from other mobile applications and did some market research which was based on the project goals.
I first looked into the market to examine what similar apps can help users and non-users communicate with each other to make more informed decisions for a proper strategy. While user research was conducted on the least and most preferred functions as well as the prioritization of others to identify the audience interest.
For a better guide on our design and to engage with the users, I further synthesized the interview results and came up with the following personas.
A user flow was created to allow a look into the flow of the application based on the user's primary goal. The focus here is on the user interactions within the architect, so the scope of the project can be defined.
Production +
Art Direction.
The goal was to produce a fun, direct, and simple user experience. To fully immerse the viewer in fun with simplicity, I designed a minimal user interface that is easy to navigate. This design allows the colors of Vine to shine through and serve as a subtle compliment to the vivid sounds from each element.
Creating and testing ideas within many wireframes helped laid out down the structure of the app and laid the base for the final design. A design that creates visual architectural depth, while still being recognisable by human eyes as structural and simple.
Upon the completion of the low-fidelity designs, I created high visual designs while optimizing the existing Vine brand identity to go beyond the online environment. Vineboard is on a mission to elevate the quality of people by shifting perspectives and bring fun to this crazy world.
the moment
RGB - 65 147 112
RGB - 174 68 168
RGB - 64 106 221
RGB - 222 67 80
RGB - 87 181 78
RGB - 241 159 51
RGB - 85 196 178
RGB - 92 157 236
RGB - 233 95 59
RGB - 194 196 66
RGB - 99 87 191
Laughter is the Key.
Utilizing vibrant rainbow colors and smooth transitions to convey an authentic look. Each visual aspect was created to appeal to all ages. Vineboard's logo, colors, and design were simplified to reflect it's straightforward, streamlined process.
Fun at its Finest.
Play, favorite, shuffle, and repeating sounds with animations can be seen throughout combined with personalization is to keep a smooth delightful user experience.
Reach and grow your smile.
You can explore a whole new way to laugh. I organized the simple experience to help users have fun, get inspired by popular catchphrases, and explore the connection that links users with trends in a way that benefits both sides.
