Kalson Kalu Kalson Kalu
Creating a surreal experience where all dreams are welcomed and conversation beautifully simple.
An adventure you can only dream of
TECHNOLOGY + SOFTWARE
The market across different industries has been flooded due to internet commoditization. As a result, consumers see less value in what they buy as brands opt for convenience over quality. So how I do create an something that stands out? The service should actually choose to serve it's user over profit.
Position the product to serve the need of its users and the market by learning from data. The insights obtained during the process of research and analysis introduces a design system. That provides clarity and discoverability across categories: product development, post-development, and the refinement of features and usability.
Based on my extensive research with user surveys and user interviews on social apps. I found out what is missing between users. It's a reflection of thoughts and knowledge but also learning from others in an authentic way. I explored a range of concepts to communicate a great product for output.
to friends & family
elements to follow
in my long commute
local action that is fun
Dreamr's strategy is divided into equal parts: the story of the peoples who have dreams, the community that attracts new users, and the call to action to defend its supportive engagements.
Based on Dreamr guidelines, I designed and emphasized what they call "color transitions" which was an evolution of more than one color within the dream pastel spectrum. It was the first time I used gradients on a user interface. I thought, why not try something new? It was just one of the opportunities I used to connect the related content through improved curation and site architecture.
Pushing the brand.
Finding the right people that have dreams is the main focus to connect the like-minded. Building a community that has respect for one another.
lead to success.
lead to success.
Designed with the community in mind. Whether you like to jot down your thoughts or communicate them with others.
The symbol consists of a cloud that has depth but also translucence. The cloud represents thoughts and dreams. The concept of two clouds coming together as one to form a union. While the logotype and the typography represents a design developed for a ready ease.
RGB - 151 80 192
RGB - 255 255 255
Pale Violet Red
RGB - 236 124 161
The design experiment was around creating a platform for people to talk about their dreams literally and figuratively. I decided that would require a communication system, a mood screen, and a great interactive user interface.
Created from a bunch of different adaptable components and interactions that could be reused in different sections of the application, Dreamr details a bold collection of insights and modular connections.